Building a Social Media Brand: A Guide for Folsom Bulldogs Running Backs
As a top-ranked running back at Folsom High School, establishing a strong social media presence can help you stand out to college recruiters and boost your name, image, and likeness (NIL) opportunities. Start by creating a consistent visual brand across platforms, including a profile picture, bio, and color scheme. Use Instagram Reels to showcase your football skills, personality, and community involvement. For example, create a series of 30-second highlight reels featuring your best plays from summer camps and combine events. Share these reels on your Instagram feed and use relevant hashtags, such as #FolsomBulldogs and #CaliforniaFootball. Aim to post at least three times a week and engage with your followers by responding to comments and direct messages.