Building a Social Media Brand for RB Prospects: A 5A Guide
As a running back prospect at a top 5A program like St. Thomas Aquinas Raiders, building a strong social media brand can help you stand out to college recruiters and boost your name, image, and likeness (NIL) opportunities. Start by identifying your unique strengths and personality traits that set you apart from other players. Use Instagram and TikTok to showcase your skills, work ethic, and community involvement. For example, create a highlight reel of your summer training sessions and share it on your Instagram story, using relevant hashtags like #RBlife and #footballtraining. Aim for at least 10 posts per week, with a mix of engaging content and promotional materials. By the start of your senior season, aim for 1,000 followers on Instagram and 500 on TikTok to maximize your online presence.