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NIL & RECRUITING

Building a Social Media Brand Before Your Senior Season: A Guide for K-Prospects

๐Ÿ“ Twin Falls BruinsยทThursday, July 30, 2026ยทFridayNightPulse Insider

As a rising senior at a 4A program like Twin Falls Bruins, building a strong social media brand can help you stand out to college recruiters and boost your chances of earning a scholarship. Start by identifying your unique strengths and interests, and create content around them. Use Instagram Reels and TikTok to showcase your personality and highlight your football skills. For example, create a 'Top 5' series where you share your favorite drills, workouts, or game-day routines. Use relevant hashtags like #FridayNightLights and #CollegeFootball to increase your visibility. Aim to post at least 3 times a week, and engage with your followers by responding to comments and messages. By the start of your senior season, you should have a strong online presence that showcases your football talent and personality.

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