Building a Social Media Brand Before Senior Season
As you prepare for your senior season, establishing a strong social media presence can help you stand out to college recruiters and boost your Name, Image, and Likeness (NIL) opportunities. Here are three specific steps to follow: First, choose a consistent aesthetic for your profiles, including a logo and color scheme. Second, post engaging content at least three times a week, including highlights from summer camps and training sessions. Third, interact with your followers by responding to comments and direct messages. For example, aim to increase your Instagram followers by 20% each month leading up to the season, and engage with at least 50% of your followers on each post. By following these steps, you can build a strong social media brand that showcases your personality and football skills.