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NIL & RECRUITING

Building a Social Media Brand for OL Prospects

๐Ÿ“ Bismarck DemonsยทFriday, July 10, 2026ยทFridayNightPulse Insider

As a top OL prospect at a AAA program like Bismarck Demons, building a strong social media brand is crucial for attracting college scouts and recruiters. Here are specific tips to get you started: Create a dedicated Instagram account with a clear profile picture and bio that includes your name, position, and high school. Post high-quality content, such as workout videos and highlight reels, at least 3 times a week. Engage with your followers by responding to comments and using relevant hashtags. For example, use the #NDHSAA hashtag to connect with other North Dakota high school athletes. Aim for 1,000 followers by the start of your senior season. Utilize Instagram Stories and IGTV to share behind-the-scenes content and give your followers a glimpse into your daily life as a football player.

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