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NIL & RECRUITING

Building a Social Media Brand Before Your Senior Season: A Guide for OL Prospects

๐Ÿ“ Liberty PatriotsยทThursday, July 30, 2026ยทFridayNightPulse Insider

As a 5A OL prospect, building a strong social media brand can be a crucial factor in gaining college attention. By the time your senior season rolls around, you'll want to have a solid online presence. Start by identifying your niche: are you a dominant pass blocker or a force in the run game? Create engaging content that showcases your skills, such as highlight reels or tutorials on technique. Utilize Instagram Reels and TikTok to reach a wider audience. For example, Liberty Patriots OL prospect, Tyler Johnson, has seen a 300% increase in followers since creating a 'Blocking 101' series on his Instagram account. Use relevant hashtags and tag local coaches and media outlets to increase visibility. By the end of summer camp, you should have a strong foundation for your social media brand.

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