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NIL & RECRUITING

Building a Social Media Brand for RB Prospects at 5A Programs

๐Ÿ“ Kaukauna GhostsยทFriday, July 24, 2026ยทFridayNightPulse Insider

As a running back prospect at a 5A program like Kaukauna Ghosts, establishing a strong social media brand is crucial for attracting college scouts and recruiters. To start, focus on creating high-quality highlight reels showcasing your skills. Use platforms like Hudl or YouTube to edit and share your best plays. For Instagram, post at least 3 times a week, using relevant hashtags like #FridayNightLights and #HighSchoolFootball. Engage with your followers by responding to comments and using their handles. Consider partnering with a local sports influencer to expand your reach. For example, aim to grow your Instagram following by 20% each month, reaching a minimum of 1,000 followers by the start of your senior season. This will help you stand out and increase your visibility in the college recruitment process.

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