Building a Social Media Brand Before Your Senior Season
As a top prospect at a AAAA program like Morgantown, you're likely no stranger to the spotlight. But with the rise of NIL, having a strong social media presence is more important than ever. To build a brand that showcases your personality, skills, and marketability, start by identifying your unique selling points. What sets you apart from other recruits? Is it your speed, agility, or leadership skills? Create a content calendar that highlights these strengths and engages with your followers. For example, Morgantown's own Tyler 'T-Bone' Jackson averaged 12.5 likes per post on Instagram during his junior year, using a mix of game highlights, training sessions, and behind-the-scenes glimpses into his life. By focusing on quality over quantity and leveraging relevant hashtags, you can increase your online visibility and attract the attention of college scouts and sponsors.