Building a Social Media Brand: A Guide for AAAA Running Backs
As the 2026 high school football season approaches, running backs at top AAAA programs like Morgantown Mohigans are looking to make a name for themselves on and off the field. A strong social media presence can be a key factor in securing college offers and building a personal brand. To get started, focus on the following: Post high-quality content at least three times a week, including game highlights, training sessions and community involvement. Use relevant hashtags like #WVSSAC and #FridayNightPulse to increase visibility. Engage with your followers by responding to comments and messages. For example, Morgantown's star running back, John Smith, has seen a 25% increase in followers since implementing a weekly 'Motivation Monday' series on Instagram. By building a strong social media brand, you'll be ahead of the game come recruitment season.