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NIL & RECRUITING

Building a Social Media Brand Before Your Senior Season: A Guide for 4A Running Backs

๐Ÿ“ Thunder Basin BoltsยทFriday, July 31, 2026ยทFridayNightPulse Insider

As a rising senior at a 4A program like Thunder Basin Bolts, establishing a strong social media presence can help you stand out to college scouts and recruiters. Start by identifying your unique strengths and personality traits that set you apart from other running backs. Create a consistent aesthetic across your platforms, including a recognizable logo or color scheme. Use Instagram Reels to showcase your football skills, highlighting your speed, agility and power. For example, aim to create at least 10 engaging Reels per week, with a minimum of 500 views per post. Utilize relevant hashtags, such as #4Afootball and #WYfootball, to increase your visibility. By building a strong social media brand, you'll be better equipped to showcase your talents and connect with college coaches before your senior season begins.

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