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NIL & RECRUITING

Building a Social Media Brand for RB Prospects at L Programs

๐Ÿ“ Shelton GaelsยทThursday, July 2, 2026ยทFridayNightPulse Insider

As a running back prospect at a large program like Shelton Gaels, building a strong social media brand is crucial for NIL opportunities and college recruitment. Start by creating a unique and consistent aesthetic across platforms. Use a specific color scheme and font style to make your content easily recognizable. For example, use a specific shade of blue for all your Instagram posts and a matching font style for your Twitter bio. Next, focus on creating engaging content that showcases your personality, work ethic, and passion for the game. Share highlight reels, training sessions, and community involvement to demonstrate your value as a player and a person. Consider collaborating with other local athletes or influencers to expand your reach. Aim for a minimum of 500 followers on each platform by the start of your senior season.

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