Building a Social Media Brand for 5A WR Prospects
As the 2026 high school football season approaches, wide receiver prospects at 5A programs like St. Thomas Aquinas Raiders are looking to elevate their social media presence to attract college scouts and boost their name, image, and likeness (NIL) opportunities. To build a strong online brand, focus on creating high-quality highlight reels. For example, St. Thomas Aquinas WR prospect, Tyler Johnson, has been sharing weekly 'Top Play' videos on his Instagram account, showcasing his best catches from summer camp. Each video includes a brief description of the play, using relevant hashtags like #FHSAA and #FridayNightLights. By consistently posting engaging content, Johnson has increased his followers by 25% in just two weeks. To replicate this success, aim to post at least three times a week and engage with your followers by responding to comments and using their handles in your posts.