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NIL & RECRUITING

Building a Social Media Brand Before Senior Season

๐Ÿ“ Los Lunas TigersยทSunday, July 5, 2026ยทFridayNightPulse Insider

As a rising senior at Los Lunas High School, building a strong social media presence is crucial for your future in football and beyond. Create a personal brand that showcases your personality, skills and interests. Start by choosing the right platforms: Instagram, TikTok and Twitter are ideal for high school athletes. Use high-quality equipment and edit your videos to make them visually appealing. Post content consistently, aiming for at least three times a week. Use relevant hashtags to increase visibility, such as #FridayNightLights or #NewMexicoFootball. For example, Los Lunas Tigers quarterback, Tyler Johnson, gained over 1,000 followers on Instagram by posting highlight reels from summer camp. By the time senior season rolls around, you'll have a robust online presence that can help you stand out to college scouts and recruiters.

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