Building a Social Media Brand Before Your Senior Season
As a rising senior at a top AA program like Long Island Lutheran Crusaders, establishing a strong social media presence is crucial for Name, Image, and Likeness (NIL) opportunities and college recruiting. Start by setting up a consistent profile on Instagram, Twitter, and TikTok, using your name and jersey number as your handle. Post high-quality content, such as highlight reels and training sessions, at least three times a week. Engage with your followers by responding to comments and using relevant hashtags. For example, aim to increase your Instagram following by 20% each month by posting a mix of 30% game footage, 20% training content, 20% behind-the-scenes moments, and 30% personal updates. Utilize Instagram Stories and IGTV to share longer-form content, such as your summer training regimen.