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NIL & RECRUITING

Building a Social Media Brand for 5A RB Prospects

๐Ÿ“ Highland Springs SpringersยทSaturday, July 25, 2026ยทFridayNightPulse Insider

As a rising senior RB at a 5A program like Highland Springs, establishing a strong social media presence is crucial for NIL opportunities and college recruitment. Focus on platforms like Instagram and TikTok, where visually-driven content thrives. Use high-quality equipment and editing software to create engaging highlight reels. Share snippets of your training sessions, showcasing your work ethic and dedication. For example, share a 60-second video of your daily summer camp routine, using hashtags like #RBlife and #FootballCamp. Aim for 500-750 followers by the start of the season, engaging with your audience by responding to comments and using relevant hashtags. Utilize Instagram Stories and IGTV for behind-the-scenes content, providing a glimpse into your life as a high school football player. By building a strong social media brand, you'll increase your visibility and attract potential college coaches, scouts, and sponsors.

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