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NIL & RECRUITING

Building a Social Media Brand Before Your Senior Season

๐Ÿ“ Natrona County MustangsยทFriday, July 31, 2026ยทFridayNightPulse Insider

As a rising senior at a 4A program like Natrona County Mustangs, establishing a strong social media presence can be a crucial step in your college recruitment journey. According to a recent study, 75% of college coaches use social media to discover new talent. To build your brand, start by creating a consistent aesthetic on platforms like Instagram and Twitter. Use a mix of highlight reels, training clips, and personal updates to showcase your personality and skills. For example, create a 'Motivation Monday' series where you share a quote or a video of yourself pushing through a tough workout. Use relevant hashtags like #FridayNightLights and #WHSAA to increase your visibility. By investing time in building your social media brand, you'll be better equipped to stand out to college coaches and scouts come recruitment season.

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