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NIL & RECRUITING

Building a Social Media Brand for College Recruiting

๐Ÿ“ Xaverian Brothers HawksยทMonday, July 27, 2026ยทFridayNightPulse Insider

As a top prospect at Xaverian Brothers, building a strong social media presence is crucial for college recruiting. Create a unique hashtag and use it consistently across platforms. For example, @YourHandle can use #XavierianHawks2027. Share highlight reels from summer camps and combine them into a single, easily accessible video. Utilize Instagram Reels and TikTok for short, engaging clips. Share behind-the-scenes content, such as team workouts and summer training sessions. Aim for 1,000 followers on each platform by the start of your senior season. Engage with college coaches and other recruits by commenting on their posts and using relevant hashtags. Share your story, including your academic achievements and community involvement, to showcase your well-roundedness.

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