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NIL & RECRUITING

Building a Social Media Brand Before Your Senior Season: A Guide for RB Prospects

๐Ÿ“ Starkville Yellow JacketsยทMonday, July 13, 2026ยทFridayNightPulse Insider

As a running back prospect at a 6A program like Starkville Yellow Jackets, establishing a strong social media presence is crucial for attracting college scouts and recruiters. Here are some actionable tips to help you build your brand: Use Instagram and TikTok to share highlight reels and behind-the-scenes footage of your training and summer camps. Utilize relevant hashtags and tag your coaches, teammates, and local media outlets to increase visibility. Aim for 1,000 followers on both platforms by the start of your senior season. Create engaging content, such as Q&A sessions or training tips, to showcase your personality and expertise. For example, share a video of your favorite training drill and explain its benefits. By following these steps, you'll be well on your way to building a strong social media brand that will help you stand out to college recruiters.

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