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NIL & RECRUITING

Building a Social Media Brand for 3A RB Prospects

๐Ÿ“ Shelby Golden LionsยทThursday, July 16, 2026ยทFridayNightPulse Insider

As a running back prospect at a 3A program like Shelby Golden Lions, establishing a strong social media presence is crucial for attracting college scouts and recruiters. Before your senior season, focus on creating engaging content that showcases your personality and football skills. Share highlight reels from summer camps, training sessions, and community events. Utilize Instagram Reels and TikTok to create short, high-energy videos that grab attention. For example, aim to post at least three times a week, with a minimum of 500 followers by the start of the season. Collaborate with local influencers, football trainers, or even your teammates to expand your reach. Use relevant hashtags like #3Afootball and #RBprospect to increase visibility. By building a strong social media brand, you'll be better prepared to take advantage of Name, Image, and Likeness (NIL) opportunities and attract college recruiters to your profile.

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